“Today’s largest and most influential companies are facing a need to create an increasing volume of high-performing video…Brandlive is a marketer’s secret weapon, and we’re delighted to introduce these new solutions,” said Sam Kolbert-Hyle, CEO, of Brandlive
PORTLAND, Ore. (PRWEB) January 30, 2023
“Today’s largest and most influential companies are facing a need to create an increasing volume of high-performing video content and video events, but it can often be difficult to keep things fresh, compelling, and memorable,” said Sam Kolbert-Hyle, CEO, Brandlive. “Legacy platforms just aren’t cutting it for marketers who want to create more immersive and interesting experiences to showcase their brand. Marketers need to think of themselves as producers in the same vein as Hollywood, television, and creators, with audiences to move, and shows to make. Brandlive is a marketer’s secret weapon, and we’re delighted to introduce these new solutions.”
The Brandlive Platform’s suite of event and creator tools already empower the largest companies in the world to build video-powered webinars and events that are more like TV and less like another boring webinar. The company’s newest solutions expand on its video production studio in the cloud, Greenroom.
Greenroom for iOS
Greenroom, Brandlive’s integrated production software, now puts the power of Hollywood in a presenter’s pocket. The new Greenroom app for iOS takes advantage of the world’s most popular and powerful camera, the iPhone. Previously only available on desktop browsers, the native Greenroom iOS app achieves higher video quality than webcams and can be used by presenters when convenient for them. Greenroom for iOS removes speakers’ fear of technology failure and gives them more confidence so they can focus on delivering an impactful and engaging message.
Leveraging iPhone’s cinematic mode, ProRes, and Dolby Vision technology, Greenroom for iOS supports 4K resolution, 24-frames-per-second, recordings, live streaming, and multi-cam setup. The new mobile app captures shots that are impossible to achieve with a webcam, in breathtaking detail, depth, and color and an astonishing new level of quality — all from the palm of the hand or a tripod.
Greenroom Recording Studio
Greenroom’s new cloud-based Recording Studio feature set by Brandlive has answered marketers’ cries to simplify the creation of agency-grade content for webinars, events, and those important work moments.
The Recording Studio simplifies the recording process and makes it easy to mix recorded content and live content to create the perfect show shot by shot, segment by segment, with a range of powerful presenter tools —such as a teleprompter, scripts, and visual cues. Now, every presenter can look their best and flawlessly deliver the right message. No more uploads and downloads, the recorded takes are just a click away, and adding them to a show is a simple drag and drop. Organizers can layer on graphics, titles, overlays, animations, and music, to turn those boring product launches, webinars, and marketing events, into something people won’t forget.
Watch the announcement on demand here.
About Brandlive
Brandlive offers an enterprise software platform and services to support marketing events that drive elevated engagement using high-quality video — from webinars to customer summits to internal town halls. Brandlive is the platform of choice for many Fortune 500 customers and has supported over 25,000 events reaching over 20 million viewers since 2020. The launch of their approachable video creation tool, Greenroom, landed the company the number one spot on Fast Company magazine’s list of the 10 Most Innovative Live Events Companies of 2021. Brandlive is headquartered in Portland, OR, and can be found online at http://www.brandlive.com.
In virtually every industry, demand for video has skyrocketed in the last couple of years. Companies rely on video cameras and software to unite crucial team members, inspire innovation, and generate more meaningful customer interactions. In the healthcare landscape, video has long been an essential tool for those contributing to the new age of medical care.
Healthcare providers leverage the power of video to connect physicians, patients, and clinicians through engaging telehealth solutions. This trend has grown particularly popular recently, as the global pandemic has pushed more innovators to connect with patients remotely.
At the same time, video communications strengthen collaboration between specialists in a distributed and complex industry while contributing to the innovative capabilities of medical devices. Some cameras can even assist with recording valuable content for training purposes.
The challenge for most companies is figuring out how to select the right medical camera for each use case. Here are the steps brands can follow to boost their chances of success.
Step 1: Assess Use Cases
A “medical camera” can be a multi-faceted term in the healthcare industry. Medical cameras can be specialist devices specifically chosen for crucial procedures. They can also be tools accessed for patient care, collaboration, training, and compliance.
To choose the right hardware, business leaders must first consider the specific use cases they want to address. Some of the most common options include:
Medical procedure cameras: Medical procedure cameras are designed with unique technology to make them suitable for imaging in the medical space. These cameras can capture information and upload it to the cloud during a surgery or medical procedure. They’re often extremely small and innovative, intended for specific use cases.
Patient care: According to McKinsey, telehealth utilization has stabilized at a growth rate of 38 times the levels witnessed before the pandemic. Using collaboration tools and cameras, companies can connect with patients, walk them through a procedure, and even conduct examinations using 4K video imagery without needing an in-person meeting.
Collaboration: Medical teams rely heavily on the ability to draw insights from professionals from a range of different disciplines. Collaboration is often necessary when working on complex cases, and interactions can be significantly enhanced by cameras designed for individual, group, or conference-style meetings.
Education and Training: Collecting video data in the medical environment makes it easier for healthcare professionals to train up-and-coming industry leaders. With the right video tools, it’s even possible to stream lessons and sessions directly to specialists across the digital landscape and engage with students as they learn. Tools like the AVer PTC320UV2can even track people, voices, and presentations in real time.
Compliance: Cameras used for compliance are often used to monitor activity throughout the healthcare ecosystem and flag inappropriate actions. These tools can be enhanced with features like facial recognition and motion-activated zoom. They can also come with access to AI solutions for understanding images and tracking compliance issues rapidly.
Step 2: Define Crucial Features
Following an assessment of the right use cases for each medical company, a healthcare brand needs to consider the essential features relevant to its camera investment. Some capabilities will be a must-have for virtually every type of camera. For instance, to ensure excellent detail and visibility, high-quality 4K streaming and exceptional image quality will be crucial. Many tools will also need to come with built-in AI and recording functionalities.
To find the correct features for a medical camera, many specialists will need to research the available technology on the market. Some of the key areas business leaders may need to focus on when making the right decision include:
Integration: Video systems should be able to work cohesively with the software solutions and services already leveraged by the healthcare brand. For instance, in a collaborative video or training environment, it will be important to ensure a camera is certified with leading solutions like Zoom and Microsoft Teams.
Artificial Intelligence: AI built into video cameras makes collecting the right information and facilitating more meaningful interactions easy. Tools with built-in sensors for voice recognition can ensure the right people in a training session receive the most attention during a class. Gesture-control cameras can also help maintain hygiene when information is being recorded in a surgical or medical setting.
Video capabilities: Video capabilities like integrated pan tilt and zoom will help medical professionals to focus on core information in a healthcare setting more effectively. There are even solutions that come with dual camera lenses so that companies can focus on a wider space and a single speaker simultaneously for a training or educational experience.
Ease of use: The best cameras for the medical landscape are simple to adopt, manage, and access. They may come with speaker recognition technology to ensure users can rapidly set up meetings and streams in seconds without the need to touch a device. Some solutions can also be monitored and upgraded remotely, which reduces the need for on-site maintenance in a fast-paced healthcare space.
Step 3: Look for a Vendor with Medical Expertise
Finally, while companies in the healthcare environment can effectively use a wide range of camera and video conferencing devices for various use cases, most basic tools won’t be “medical grade”. A medical-grade camera is explicitly designed to address doctors, surgeons, and other specialists’ unique needs when interacting with patients and colleagues.
Finding an AV professional with experience in the medical landscape will improve a company’s chances of selecting the right technology straight away. For instance, AVer recently launched new medical-grade PTZ cameras, the MD330U and MD330UI. These tools include the world’s first 8MP handheld and detachable 4K cameras.
AVer Europe’s senior vice-president of sales and marketing, Rene Buhay, said: “We’re already seeing our medical-grade cameras have a huge impact in hospitals in other parts of the world, and we’re excited to bring Connected Health Solutions to Europe. Since launching in late 2022, we have already seen this device upgrade 15 medical facilities across the continent.”
These 4K cameras are already helping countless specialists deliver telemedicine and training opportunities to users worldwide. They even feature access to 30x optical zoom lenses, 4k output resolution, and AI-driven noise reduction.
Choosing a medical-grade camera from a reputable vendor will allow healthcare professionals to select the most trustworthy technology for each growing use case for video in the health and medical space.
Chicago, Jan. 23, 2023 (GLOBE NEWSWIRE) — The Global Video Streaming Software Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.5% during the forecast period, to reach USD 17.5 billion in 2026 from USD 7.5 billion in 2021, according to report by MarketsandMarkets. The Video Streaming Software Market is fragmented due to the presence of many players in the market. The major factors that are expected to drive the adoption of video streaming 8 in organizations across several end user industries including media and entertainment, BFSI, academia and education, healthcare, government, and others due to the significant adoption of cloud services and digital transformation. Developing countries across APAC and MEA are expected to offer more opportunities for vendors in the market.
Browse in-depth TOC on “Video Streaming Software Market”
297 – Tables 56 – Figures 241 – Pages
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=181135120
Scope of the Report
Report Metric
Details
Market value in 2021
USD 7.5 Billion
Market value in 2026
USD 17.5 Billion
Market growth rate
18.5% CAGR
Largest Market
APAC
Market size available for years
2016–2026
Base year considered
2020
Forecast period
2021–2026
Segments covered
Component (Solutions, Services) Streaming type, Deployment Mode, Vertical and Region
Geographies covered
North America, APAC, Europe, MEA, and Latin America
The pandemic has had a positive impact on the Video Streaming Software Market. The COVID-19 pandemic has enabled the transformation of the communication platform to online streaming solutions with the help of video streaming software. The proliferation of remote work environments has shifted businesses to cloud has helped to boost the growth of this market. The unprecedented outbreak of the novel virus sent many businesses scrambling to quickly find a digital platform to avoid physical meetings and conferences and ensure business continuity. Video streaming software supports online entertainment and provide access to business-critical information regardless of location – whether that be in the office or working remotely. Organizations across different end-user industries have been investing and creating essential budgets for improving customer experiences. With video streaming software acting in the same direction, organizations have been seeking advanced platforms for providing best audience engagement and entertainment.
Based on component, the Video Streaming Software Market is segmented into two categories: solutions and services. The solutions segment to hold a larger market size during the forecast period. Video streaming solutions enable organizations to centralize, manage, and securely deliver videos. Video streaming solutions help manage all the activities, from capturing to ingestion to the final delivery, on end-user devices. Video capturing, batch and programmatic uploading, automatic transcoding, inside video searching, video editing, Digital Rights Management (DRM), encryption, monetization, APIs, video player, video collaboration, and broadcast monitoring are the key features of video streaming solutions. These solutions provide various benefits, such as low latency video streaming, reduced distribution cost, lower downtime, and faster transcoding speed for enterprise customers. All these factors contribute to the rising adoption of video streaming solutions.
The academia and education segment is the fastest-growing end user during the forecast period. With every new day, the number of internet users consuming visual content is on the rise, and the use of video streaming services for the education sector is increasing. Live educational video streaming and live education broadcasting could prove to be great engagement tools and can educate, share knowledge, and conduct training programs. Video is increasingly popular in the education sector. In universities, middle schools, businesses, and online courses, videos have become a highly effective medium. A survey report suggests that 88% of respondents believe that video increases the overall student achievement levels. Live streaming and on-demand video provide several benefits to students. Among the biggest of these is accessibility. A research study conducted by Cisco shows that about two-thirds of teachers agree that video education help students learn. Even though the use of video is not new when integrating technology in the classroom, the use of live streaming is turning the tables in universities and colleges throughout the learning process, campus management, and student recruitment.
The Video Streaming Software Market across North America, Europe, APAC, MEA, and Latin America. The global Video Streaming Software Market is expected to witness rapid growth during the coming years as COVID-19 is intensifying the adoption of digital simulated systems across industries. The adoption of work home policy by many organizations has shifted business discussions, events, product marketing to avoid in-person presentations. North America and Europe are adopting video streaming software at a rapid pace as they are technologically advanced economies. Moreover, these regions are home to various key players in the Video Streaming Software Market and have the presence of a large number of organizations with advanced infrastructures. APAC is expected to witness the highest growth rate during the forecast period due to the growing adoption of newer technologies.
APAC is the fastest-growing region in terms of cloud workloads and gaining traction in the Video Streaming Software Market. The region encompasses developed and developing economies, such as Australia, Singapore, China, India, New Zealand, and South Korea. Developed countries in this region are expected to experience significant growth because of a greater technological infrastructure. Developing countries are gradually advancing toward using video streaming platforms to improve and streamline their business processes. Densely populated countries, such as India and China, are now advancing progressively toward video streaming monetization models to improve and streamline their business processes. Additionally, the highly competitive environment in the region is expected to trigger the growth of video streaming software solutions and services that would augment the overall RoI for the media, entertainment, and education organizations. Various major players, such as Brightcove, IBM, and Qumu, are expanding their cloud businesses rapidly in the region due to the availability of high growth potential and a positive economic outlook.
Market Players
The Video Streaming Software Market comprises major providers, such as IBM (US), Kaltura(US), BrightCove (US), Panopto (US), Haivision(US), Vimeo(US), VBrick(US), Polycom (US), Qumu (US), Sonic Foundry (US), MediaPlatform(US), Akamai(US), Limelight Networks(US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo(US), Wowza(US), Dacast (US), Zixi(US), Kollective Technology (US), Muvi (US), Movingimage(US), Vidizmo(US), Ravnur,Inc. (US), uStudio (US), Contus(India), and Vidyard(Canada) . The study includes an in-depth competitive analysis of key players in the Video Streaming Software Market with their company profiles, recent developments, COVID-19 developments, and key market strategies
Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
Browse Other Reports:
Multiexperience Development Platforms Market – Global Forecast to 2027
Communication Platform as a Service Market – Global Forecast to 2027
Enterprise Asset Management Market – Global Forecast to 2027
Automation Testing Market – Global Forecast to 2027
Corporate Learning Management System (LMS) Market – Global Forecast to 2027
CONTACT: About MarketsandMarkets™ MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: [email protected]
Chicago, Jan. 23, 2023 (GLOBE NEWSWIRE) — The Global Video Streaming Software Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.5% during the forecast period, to reach USD 17.5 billion in 2026 from USD 7.5 billion in 2021, according to report by MarketsandMarkets. The Video Streaming Software Market is fragmented due to the presence of many players in the market. The major factors that are expected to drive the adoption of video streaming 8 in organizations across several end user industries including media and entertainment, BFSI, academia and education, healthcare, government, and others due to the significant adoption of cloud services and digital transformation. Developing countries across APAC and MEA are expected to offer more opportunities for vendors in the market.
Browse in-depth TOC on “Video Streaming Software Market”
297 – Tables 56 – Figures 241 – Pages
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=181135120
Scope of the Report
Report Metric
Details
Market value in 2021
USD 7.5 Billion
Market value in 2026
USD 17.5 Billion
Market growth rate
18.5% CAGR
Largest Market
APAC
Market size available for years
2016–2026
Base year considered
2020
Forecast period
2021–2026
Segments covered
Component (Solutions, Services) Streaming type, Deployment Mode, Vertical and Region
Geographies covered
North America, APAC, Europe, MEA, and Latin America
The pandemic has had a positive impact on the Video Streaming Software Market. The COVID-19 pandemic has enabled the transformation of the communication platform to online streaming solutions with the help of video streaming software. The proliferation of remote work environments has shifted businesses to cloud has helped to boost the growth of this market. The unprecedented outbreak of the novel virus sent many businesses scrambling to quickly find a digital platform to avoid physical meetings and conferences and ensure business continuity. Video streaming software supports online entertainment and provide access to business-critical information regardless of location – whether that be in the office or working remotely. Organizations across different end-user industries have been investing and creating essential budgets for improving customer experiences. With video streaming software acting in the same direction, organizations have been seeking advanced platforms for providing best audience engagement and entertainment.
Based on component, the Video Streaming Software Market is segmented into two categories: solutions and services. The solutions segment to hold a larger market size during the forecast period. Video streaming solutions enable organizations to centralize, manage, and securely deliver videos. Video streaming solutions help manage all the activities, from capturing to ingestion to the final delivery, on end-user devices. Video capturing, batch and programmatic uploading, automatic transcoding, inside video searching, video editing, Digital Rights Management (DRM), encryption, monetization, APIs, video player, video collaboration, and broadcast monitoring are the key features of video streaming solutions. These solutions provide various benefits, such as low latency video streaming, reduced distribution cost, lower downtime, and faster transcoding speed for enterprise customers. All these factors contribute to the rising adoption of video streaming solutions.
The academia and education segment is the fastest-growing end user during the forecast period. With every new day, the number of internet users consuming visual content is on the rise, and the use of video streaming services for the education sector is increasing. Live educational video streaming and live education broadcasting could prove to be great engagement tools and can educate, share knowledge, and conduct training programs. Video is increasingly popular in the education sector. In universities, middle schools, businesses, and online courses, videos have become a highly effective medium. A survey report suggests that 88% of respondents believe that video increases the overall student achievement levels. Live streaming and on-demand video provide several benefits to students. Among the biggest of these is accessibility. A research study conducted by Cisco shows that about two-thirds of teachers agree that video education help students learn. Even though the use of video is not new when integrating technology in the classroom, the use of live streaming is turning the tables in universities and colleges throughout the learning process, campus management, and student recruitment.
The Video Streaming Software Market across North America, Europe, APAC, MEA, and Latin America. The global Video Streaming Software Market is expected to witness rapid growth during the coming years as COVID-19 is intensifying the adoption of digital simulated systems across industries. The adoption of work home policy by many organizations has shifted business discussions, events, product marketing to avoid in-person presentations. North America and Europe are adopting video streaming software at a rapid pace as they are technologically advanced economies. Moreover, these regions are home to various key players in the Video Streaming Software Market and have the presence of a large number of organizations with advanced infrastructures. APAC is expected to witness the highest growth rate during the forecast period due to the growing adoption of newer technologies.
APAC is the fastest-growing region in terms of cloud workloads and gaining traction in the Video Streaming Software Market. The region encompasses developed and developing economies, such as Australia, Singapore, China, India, New Zealand, and South Korea. Developed countries in this region are expected to experience significant growth because of a greater technological infrastructure. Developing countries are gradually advancing toward using video streaming platforms to improve and streamline their business processes. Densely populated countries, such as India and China, are now advancing progressively toward video streaming monetization models to improve and streamline their business processes. Additionally, the highly competitive environment in the region is expected to trigger the growth of video streaming software solutions and services that would augment the overall RoI for the media, entertainment, and education organizations. Various major players, such as Brightcove, IBM, and Qumu, are expanding their cloud businesses rapidly in the region due to the availability of high growth potential and a positive economic outlook.
Market Players
The Video Streaming Software Market comprises major providers, such as IBM (US), Kaltura(US), BrightCove (US), Panopto (US), Haivision(US), Vimeo(US), VBrick(US), Polycom (US), Qumu (US), Sonic Foundry (US), MediaPlatform(US), Akamai(US), Limelight Networks(US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo(US), Wowza(US), Dacast (US), Zixi(US), Kollective Technology (US), Muvi (US), Movingimage(US), Vidizmo(US), Ravnur,Inc. (US), uStudio (US), Contus(India), and Vidyard(Canada) . The study includes an in-depth competitive analysis of key players in the Video Streaming Software Market with their company profiles, recent developments, COVID-19 developments, and key market strategies
Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
Browse Other Reports:
Multiexperience Development Platforms Market – Global Forecast to 2027
Communication Platform as a Service Market – Global Forecast to 2027
Enterprise Asset Management Market – Global Forecast to 2027
Automation Testing Market – Global Forecast to 2027
Corporate Learning Management System (LMS) Market – Global Forecast to 2027
CONTACT: About MarketsandMarkets™ MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: [email protected]
Chicago, Jan. 23, 2023 (GLOBE NEWSWIRE) — The Global Video Streaming Software Market size is expected to grow at a Compound Annual Growth Rate (CAGR) of 18.5% during the forecast period, to reach USD 17.5 billion in 2026 from USD 7.5 billion in 2021, according to report by MarketsandMarkets. The Video Streaming Software Market is fragmented due to the presence of many players in the market. The major factors that are expected to drive the adoption of video streaming 8 in organizations across several end user industries including media and entertainment, BFSI, academia and education, healthcare, government, and others due to the significant adoption of cloud services and digital transformation. Developing countries across APAC and MEA are expected to offer more opportunities for vendors in the market.
Browse in-depth TOC on “Video Streaming Software Market”
297 – Tables 56 – Figures 241 – Pages
Download PDF Brochure: https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=181135120
Scope of the Report
Report Metric
Details
Market value in 2021
USD 7.5 Billion
Market value in 2026
USD 17.5 Billion
Market growth rate
18.5% CAGR
Largest Market
APAC
Market size available for years
2016–2026
Base year considered
2020
Forecast period
2021–2026
Segments covered
Component (Solutions, Services) Streaming type, Deployment Mode, Vertical and Region
Geographies covered
North America, APAC, Europe, MEA, and Latin America
The pandemic has had a positive impact on the Video Streaming Software Market. The COVID-19 pandemic has enabled the transformation of the communication platform to online streaming solutions with the help of video streaming software. The proliferation of remote work environments has shifted businesses to cloud has helped to boost the growth of this market. The unprecedented outbreak of the novel virus sent many businesses scrambling to quickly find a digital platform to avoid physical meetings and conferences and ensure business continuity. Video streaming software supports online entertainment and provide access to business-critical information regardless of location – whether that be in the office or working remotely. Organizations across different end-user industries have been investing and creating essential budgets for improving customer experiences. With video streaming software acting in the same direction, organizations have been seeking advanced platforms for providing best audience engagement and entertainment.
Based on component, the Video Streaming Software Market is segmented into two categories: solutions and services. The solutions segment to hold a larger market size during the forecast period. Video streaming solutions enable organizations to centralize, manage, and securely deliver videos. Video streaming solutions help manage all the activities, from capturing to ingestion to the final delivery, on end-user devices. Video capturing, batch and programmatic uploading, automatic transcoding, inside video searching, video editing, Digital Rights Management (DRM), encryption, monetization, APIs, video player, video collaboration, and broadcast monitoring are the key features of video streaming solutions. These solutions provide various benefits, such as low latency video streaming, reduced distribution cost, lower downtime, and faster transcoding speed for enterprise customers. All these factors contribute to the rising adoption of video streaming solutions.
The academia and education segment is the fastest-growing end user during the forecast period. With every new day, the number of internet users consuming visual content is on the rise, and the use of video streaming services for the education sector is increasing. Live educational video streaming and live education broadcasting could prove to be great engagement tools and can educate, share knowledge, and conduct training programs. Video is increasingly popular in the education sector. In universities, middle schools, businesses, and online courses, videos have become a highly effective medium. A survey report suggests that 88% of respondents believe that video increases the overall student achievement levels. Live streaming and on-demand video provide several benefits to students. Among the biggest of these is accessibility. A research study conducted by Cisco shows that about two-thirds of teachers agree that video education help students learn. Even though the use of video is not new when integrating technology in the classroom, the use of live streaming is turning the tables in universities and colleges throughout the learning process, campus management, and student recruitment.
The Video Streaming Software Market across North America, Europe, APAC, MEA, and Latin America. The global Video Streaming Software Market is expected to witness rapid growth during the coming years as COVID-19 is intensifying the adoption of digital simulated systems across industries. The adoption of work home policy by many organizations has shifted business discussions, events, product marketing to avoid in-person presentations. North America and Europe are adopting video streaming software at a rapid pace as they are technologically advanced economies. Moreover, these regions are home to various key players in the Video Streaming Software Market and have the presence of a large number of organizations with advanced infrastructures. APAC is expected to witness the highest growth rate during the forecast period due to the growing adoption of newer technologies.
APAC is the fastest-growing region in terms of cloud workloads and gaining traction in the Video Streaming Software Market. The region encompasses developed and developing economies, such as Australia, Singapore, China, India, New Zealand, and South Korea. Developed countries in this region are expected to experience significant growth because of a greater technological infrastructure. Developing countries are gradually advancing toward using video streaming platforms to improve and streamline their business processes. Densely populated countries, such as India and China, are now advancing progressively toward video streaming monetization models to improve and streamline their business processes. Additionally, the highly competitive environment in the region is expected to trigger the growth of video streaming software solutions and services that would augment the overall RoI for the media, entertainment, and education organizations. Various major players, such as Brightcove, IBM, and Qumu, are expanding their cloud businesses rapidly in the region due to the availability of high growth potential and a positive economic outlook.
Market Players
The Video Streaming Software Market comprises major providers, such as IBM (US), Kaltura(US), BrightCove (US), Panopto (US), Haivision(US), Vimeo(US), VBrick(US), Polycom (US), Qumu (US), Sonic Foundry (US), MediaPlatform(US), Akamai(US), Limelight Networks(US), Agile Content (Spain), Ramp Holdings, Inc, (US), Sproutvideo(US), Wowza(US), Dacast (US), Zixi(US), Kollective Technology (US), Muvi (US), Movingimage(US), Vidizmo(US), Ravnur,Inc. (US), uStudio (US), Contus(India), and Vidyard(Canada) . The study includes an in-depth competitive analysis of key players in the Video Streaming Software Market with their company profiles, recent developments, COVID-19 developments, and key market strategies
Browse Adjacent Markets: Software and Services Market Research Reports & Consulting
Browse Other Reports:
Multiexperience Development Platforms Market – Global Forecast to 2027
Communication Platform as a Service Market – Global Forecast to 2027
Enterprise Asset Management Market – Global Forecast to 2027
Automation Testing Market – Global Forecast to 2027
Corporate Learning Management System (LMS) Market – Global Forecast to 2027
CONTACT: About MarketsandMarkets™ MarketsandMarkets™ is a blue ocean alternative in growth consulting and program management, leveraging a man-machine offering to drive supernormal growth for progressive organizations in the B2B space. We have the widest lens on emerging technologies, making us proficient in co-creating supernormal growth for clients. The B2B economy is witnessing the emergence of $25 trillion of new revenue streams that are substituting existing revenue streams in this decade alone. We work with clients on growth programs, helping them monetize this $25 trillion opportunity through our service lines - TAM Expansion, Go-to-Market (GTM) Strategy to Execution, Market Share Gain, Account Enablement, and Thought Leadership Marketing. Built on the 'GIVE Growth' principle, we work with several Forbes Global 2000 B2B companies - helping them stay relevant in a disruptive ecosystem. Our insights and strategies are molded by our industry experts, cutting-edge AI-powered Market Intelligence Cloud, and years of research. The KnowledgeStore™ (our Market Intelligence Cloud) integrates our research, facilitates an analysis of interconnections through a set of applications, helping clients look at the entire ecosystem and understand the revenue shifts happening in their industry. To find out more, visit www.MarketsandMarkets™.com or follow us on Twitter, LinkedIn and Facebook. Contact: Mr. Aashish Mehra MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: +1-888-600-6441 Email: [email protected]
